Anti-Drink Driving Campaign

 

Anti-Drink Driving Campaign 2018

 

Traffic Police (TP) and the Singapore Road Safety Council (SRSC), supported by AXA Insurance Private Limited, Komoco Motors Private Limited and Zouk Clarke Quay Private Limited, launched the latest edition of the Anti-Drink Driving Campaign at Zouk on 21 December 2018. Ms Sun Xueling, Senior Parliamentary Secretary, Ministry of Home Affairs and Ministry of National Development, unveiled the nation-wide campaign which aims to educate motorists about the dangers of driving under the influence of alcohol to themselves and other road users. The annual campaign reiterates the need for our drivers to exercise caution during this festive period.

Playing on the analogy of an alcoholic drink cocktail, the campaign’s theme, “Drink & Drive is a Deadly Mix”, uses a cocktail of ‘ingredients’ connected to the consequences of drink-driving, to drive home the point in a visually impactful way, on how drink-driving affects the lives of the offender and the people around him.

   
 Chairman of SRSC Mr. Bernard Tay, Ms Sun Xueling, Senior Parliamentary Secretary, Ministry of Home Affairs and Ministry of National Development and Commander TP Senior Assistant Commissioner of Police Gerald Lim, launching the Anti-Drink Drive Campaign 2018
 Campaign visuals


Over 150 guests attended the launch event in support of the campaign. During the event, Ms Sun Xueling, said, “Every drunk driver is a potential killer on our roads. He can cause great harm to himself and innocent pedestrians and motorists. In the first nine months of this year, on average, one person died each month from accidents related to drink driving. Every death is one too many. All in, we saw over 120 accidents related to drink-driving, which is a 20 per cent increase from the first nine months of the previous year. More than 1,500 individuals apprehended. Most accidents happened as drink-drivers ran red lights and exceeded speed limits. This has to stop. “Public education will remain a cornerstone of our efforts against drink-driving and will be backed by strong enforcement and tough penalties.”

 
Ms Sun Xueling, giving her address at the campaign