SRS 2024 - From left: Mr Alvin Chia, Senior Group Director (Traffic & Road Operations), LTA; Mr Bernard Tay, Chairman, SRSC; Minister of State Associate Professor Dr Muhammad Faishal Ibrahim; SAC Daniel Tan, Commander Traffic Police at the launch of the 'Ride Safely' video.
TP and SRSC, with support from LTA, organise the SRS campaign annually as part of TP's ongoing efforts to engage the motorcycling community. Held in conjunction with the National Bikers' Weekend (NBW) since 2022, it has attracted biker communities, groups, and partners from all over Singapore to this motorcycle mega event of the year.
Guest-of-Honour Minister of State Associate Professor Dr Muhammad Faishal Ibrahim with Mr Alvin Chia, Senior Group Director (Traffic & Road Operations), LTA; Mr Bernard Tay, Chairman, SRSC; SAC Daniel Tan, Commander Traffic Police; and five exemplary motorists receiving special awards from Harley-Davidson at SRS 2024
During the event, TP's stakeholders and partners would host talks and activities to encourage the motorcycling community to take proactive measures to keep themselves safe on the roads. In the 2024 edition, TP premiered a new road safety video featuring a delivery rider who met with an accident while rushing to make a delivery in the rain. This emotive video reminds all motorcyclists to prioritise their safety.
Screen capture from the 'Ride Safely' video, which urges motorcyclists to prioritise their safety and ensure they return home safely to their loved ones