The Anti-Drink Drive Campaign 2024 was launched by Associate Professor Muhammad Faishal Ibrahim, Minister of State, Ministry of Home Affairs and Ministry of National Development, on 28 November 2024 at the Fountain Square, Clarke Quay. The event was organised by the Traffic Police (TP) with support from the Singapore Road Safety Council, Singapore Nightlife Business Association, and Singapore River One. This annual campaign reminds motorists of the importance of making responsible choices, by not driving after drinking, to ensure road safety for all road users. In his speech, MOS Faishal highlighted that nine lives were lost due to drink driving accidents in the first half of 2024.
This year's campaign also highlights TP's close collaboration with business associations, which represent around 600 food and beverage, entertainment, and nightlife outlets in Singapore. They have an important role in promoting responsible drinking and anti-drink drive messages. For instance, a ground-up initiative titled "Sober vs Drink Driving", led by an alcohol distributor in partnership with a local hospitality group, demonstrated the effects of alcohol on driving reflexes through interactive physical and digital games. In addition, the first 6,000 unique players received a private hire transport voucher, which could be used for a safe ride home. This initiative is just one of many examples of how businesses and community partners are playing an active role in reinforcing the anti-drink drive message.
At the event, TP premiered an emotive road safety video titled "If you drink, don't drive," illustrating the irreversible consequences of impaired driving. To keep up public education, the video will be screened on various outdoor media platforms, such as digital billboards, bus stops and lift lobbies, as well as social media platforms. TP has also collaborated with The Smart Local and SGAG to produce creative content that will share anti drink-driving messages. These are scheduled for launch in December 2024. In addition to visual reminders, anti-drink driving messages will be broadcasted on Class 95 FM and 933 FM to remind motorists not to drink and drive.
TP will also continue to work with the Land Transport Authority to display anti-drink drive messages on electronic boards along expressways and main roads to remind motorists not to drive if they intend to drink.
Commander of TP, Senior Assistant Commissioner of Police (SAC) Daniel Tan, said, "We have seen nine lives lost due to drink-driving accidents between January and June this year. Nine families torn apart by moments of reckless indulgence. Drink-driving is a selfish choice. The Police conduct roadblocks every day to deter and detect drink-drivers. Firm action will be taken against motorists who drink and drive. Remember, the guilt of killing or maiming someone far outweighs any legal punishment. The choice is simple: if you drink, don't drive."
As the festive season approaches, TP advises merrymakers to plan their journeys home before consuming their first drink. Whether it is a taxi, private hire car, bus, train, valet service, or a designated sober driver, TP urges everyone to prioritise safety and get home safely.
TP and partners wish everyone a safe and joyous festive season.
Please refer to Annex for photographs of the event.
Annex
Anti-Drink Drive Campaign 2023 Event Photographs
From left to right: Launch of campaign by President of Singapore Nightlife Business Association, Mr Nasen Thiagarajan, Commander Traffic Police SAC Daniel Tan, MOS Faishal, Chairman of Singapore Road Safety Council Mr Bernard Tay, and Executive Director of Singapore River One Ms Michelle Koh ▼
Guest-of-Honour, MOS Faishal, delivering his speech ▼
MOS Faishal trying out a a driving simulator at the event ▼
SINGAPORE POLICE FORCE
29 November 2024 @ 12:15 AM