The Traffic Police (TP) and Singapore Road Safety Council (SRSC) launched the Anti-Drink Drive Campaign 2018, at Zouk, Clarke Quay on 21 December 2018. The event was supported by Zouk Clarke Quay Private Limited, AXA Insurance Private Limited and Komoco Motors Private Limited. Ms Sun Xueling, Senior Parliamentary Secretary, Ministry of Home Affairs and Ministry of National Development, was the guest of honour.
This year’s campaign tagline is “Drink and Drive is a Deadly Mix”. The campaign is part of TP’s outreach efforts during the festive season, to remind motorists that drink-driving is an irresponsible act which puts themselves and other road users in danger. Campaign messages will be disseminated via multiple platforms, including posters, digital banners and a new road safety video, which were unveiled at the event.
In addition to the outreach efforts, TP will continue to conduct enforcement operations to detect and deter drink-drivers. Drink-driving is a serious offence. All road users must do their part to keep the roads safe.
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“Every drunk driver is a potential killer on our roads. He can cause great harm to himself and also innocent pedestrians, innocent motorists. In the first nine months of this year, on average, one person died each month arising from accidents related to drink driving. Every death is one too many.
All in, we saw over 120 accidents related to drink-driving, which is a 20 percent increase from the first nine months of the previous year, and more than 1500 individuals apprehended. Most accidents happened as drink-drivers ran red lights and exceeded speed limits. This has to stop.”
“Public education will remain a cornerstone of our efforts against drink-driving, and will be backed by strong enforcement and tough penalties…We are considering stiffer penalties – higher fines, longer disqualification periods and lengthier jail terms.” Senior Parliamentary Secretary Sun Xueling
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Chairman of Singapore Road Safety Council Mr. Bernard Tay, Ms Sun Xueling, Senior Parliamentary Secretary, Ministry of Home Affairs and Ministry of National Development and Commander Traffic Police Senior Assistant Commissioner of Police Gerald Lim launching the Anti-Drink Drive Campaign 2018
SPS Sun Xueling pasting the anti-drink drive bumper sticker on her car
Anti-Drink Driving Poster
Anti-Drink Driving Car Decal
Anti-Drink Driving Coasters
Anti-Drink Driving Online Advertisements 1
Anti-Drink Driving Online Advertisements 2
Anti-Drink Driving Online Advertisements 3
SINGAPORE POLICE FORCE
21 December 2018 @ 8:40 PM