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The Anti-Drink Drive Campaign 2025, organised by the Traffic Police (TP) with support from the Singapore Road Safety Council (SRSC), Singapore Nightlife Business Association, Singapore River One, Foochow Coffee Restaurant & Bar Merchants Association and Motorist Pte Ltd, was launched on 21 November 2025 at the Fountain Square, Clarke Quay. Senior Minister of State (SMS), Ministry of Foreign Affairs & Ministry of Home Affairs, Ms Sim Ann, graced the event as the Guest-of-Honour and delivered the opening address. Please refer to Annex A for the event photographs.

The Anti-Drink Drive campaign is an annual initiative which brings together key stakeholders to promote awareness about the dangers of drink driving and encourage responsible behaviour on the roads. The campaign typically runs during festive periods and includes community outreach and enforcement operations. 

At the launch event, interactive activity booths were set up to demonstrate the dangers of drink driving. Guests and members of the public challenged themselves with the "Fast Hands" game or tested their driving abilities on a driving simulator while wearing vision-impairing goggles that simulate alcohol impairment.

Drink Driving Accidents Decreased While Number of Persons Arrested for Drink Driving Increased

From January to August 2025, the number of drink driving accidents decreased by 17% to 94, compared to 113 in the same period for 2024. In the same period, fatal drink driving accidents also decreased to five in 2025, from 10 in 2024. However, the number of persons arrested for drink driving increased by 4% to 1,173 from January to August 2025, from 1,130 in the same period for 2024.

New Anti-Drink Drive Visual and Initiatives

This year's campaign features a visual showing a man looking into a mirror, but instead of seeing his own reflection, he sees his family smiling back at him and encouraging him to get home safely. It reminds motorists of their responsibility to their loved ones. Please refer to Annex B for a picture of the visual.

TP has also introduced several new initiatives. For example, mirror decals with anti-drink driving messages will be affixed to mirrors or restrooms in nightlife venues from December 2025. These decals aim to remind motorists to make alternative transport arrangements to get home.

Leading up to the Lunar New Year celebrations in February 2026, red packets featuring "Get Home Safely" and "Do Not Drink and Drive" messages will be distributed to the public, spreading road safety messages. Details on how to obtain the red packets will be announced on TP’s Use Your RoadSense Facebook Page (Facebook).

As part of ongoing efforts to prevent drink driving, TP is also collaborating with valet service providers for the first time to remind motorists that they should not drive if they intend to consume alcohol. Motorists are advised not to drive to drinking establishments. For those who have driven to such venues, valet services provide an alternative to ensure both driver and vehicle return home safely. Through this partnership, valet service providers will reinforce the "Don't Drink and Drive" message and promote responsible transport options.
 
Reinforcing the Anti-Drink Drive Message throughout the Festive Period

The campaign visual will be adapted into formats suitable for both digital and physical platforms throughout the festive months. Anti-drink driving posters will be displayed on Police Messaging Boards from late November 2025 to reiterate the anti-drink drive message.

TP will also continue to work with the Land Transport Authority to display anti-drink drive messages on electronic boards along expressways and main roads to remind motorists not to drive if they intend to drink.

To complement engagement and education efforts, TP will continue to conduct roadblock operations during the festive season to deter and detect drink drivers. 

Commander of TP, Senior Assistant Commissioner of Police (SAC) Daniel Tan, said, "Drink driving remains one of the most preventable causes of road accidents. Every time someone chooses to drink and drive, they are gambling with lives. This campaign reminds us that the people we love are waiting for us to come home safely. We will continue our enforcement efforts, but ultimately, the choice lies with each individual motorist to make the right decision." 

Chairman of SRSC, Mr Bernard Tay, said, “The Singapore Road Safety Council together with the Traffic Police and community stakeholders will strengthen our collective effort to deter drink-driving. This campaign reinforces the message: if you intend to drink, do not drive. By making responsible decisions, every motorist can help to ensure that everyone returns home safely.”

Members of the public are advised to plan their transport arrangements before heading for drinks during the festive season. Safe alternatives include public transport, ride-hailing services, valet services, or designated sober drivers. TP urges all motorists to make responsible decisions to ensure road safety during the holiday period.

Annex A

Event Photos

Guest-of-Honour, SMS Sim Ann delivering her speech ▼



From left to right – Launch of campaign visual by President of Singapore Nightlife Business Association, Mr Danny Loong, Chairman of Foochow Coffee Restaurant and Bar Merchant Association Mr Hong Poh Hin, Commander Traffic Police SAC Daniel Tan, SMS Sim Ann, Chairman SRSC Mr Bernard Tay, Deputy Commander Traffic Police AC Lionel Bok and Strategic Partnership Manager of Motorist Pte Ltd, Ms Jean Poh ▼

Annex B

The visual that was launched during the Anti-Drink Drive 2025 campaign. ▼



The mirror decal design which will be affixed to mirrors or restrooms in nightlife venues from December 2025. ▼

The visual will be displayed in both physical and digital copies island wide.

The mirror decal design which will be affixed to mirrors or restrooms in nightlife venues from December 2025. ▼