ADD 2023 - From left: Mr Hong Poh Hin, Chairman, Foochow Coffee Restaurant and Bar Merchants Association; Mr Bernard Tay, Chairman, SRSC; Guest-of-Honour Associate Professor Dr Muhammad Faishal Ibrahim, Minister of State, Ministry of Home Affairs & Ministry of National Development; SAC Daniel Tan, Commander Traffic Police; and Mr Nasen Xavier, President, Singapore Nightlife Business Association
The Anti-Drink & Drive (ADD) campaign is jointly organised by the TP and SRSC every year, to raise awareness about the dangers of drink-driving, and to remind of the importance of making responsible choices, by not driving after drinking, to ensure road safety for all road users.
In 2023, the ADD Campaign was launched by TP and SRSC at the Fountain Square, Clarke Quay. Guest-of-Honour, Assoc Prof Dr Muhammad Faishal Ibrahim, Minister of State, Ministry of Home Affairs and Ministry of National Development was the Guest of Honour. About 100 guests attended the launch.
MOS unveiled the tagline, "Make the Right Choice: Don't Drink and Drive", urging motorists to refrain from driving if they intend to consume alcohol. The tagline was also printed on various collaterals such as posters, car decals and drinks coasters for use in TP's engagements.
ADD 2024 - Launch of the campaign. From left: Mr Nasen Thiagarajan, President, Singapore Nightlife Business Association; SAC Daniel Tan, Commander Traffic Police; Guest-of-Honour Associate Professor Dr Muhammad Faishal Ibrahim; Mr Bernard Tay, Chairman, SRSC; and Ms Michelle Koh, Executive Director, Singapore River One
In 2024, Traffic Police (TP), with support from the Singapore Road Safety Council, Singapore Nightlife Business Association and Singapore River One, launched the Anti-Drink & Drive (ADD) Campaign 2024 at Clarke Quay Fountain Square. Associate Professor Muhammad Faishal Ibrahim, Minister of State for the Ministry of Home Affairs and Ministry of National Development, was the Guest of Honour. Partners and guests witnessed the launch of this important annual event.
ADD 2024 - Guest-of-Honour Assoc Prof Dr Muhammad Faishal Ibrahim took his signature '0.5 wefie' on stage with VIPs, partners and guests who witnessed the launch of this year's Anti-Drink & Drive campaign.
The 2024 campaign highlights TP's close collaboration with business associations. Representing around 600 food and beverage, entertainment and nightlife outlets in Singapore, these associations play a crucial role in promoting responsible drinking and the anti-drink & drive message to their patrons.
At the launch, TP also premiered a touching road safety video illustrating the irreversible consequences of impaired driving. To continue public education efforts during the festive season, the video will be screened on various outdoor media platforms, such as digital billboards, bus stops and lift lobbies, as well as on social media platforms.
ADD 2024 - TP premiered an emotive road safety video illustrating the irreversible consequences of impaired driving